Rotpunkt set to continue its drive to international success in 2021
/Rotpunkt, the world’s leading green manufacturer of quality German Kitchen furniture, is rolling out ambitious expansion plans in 2021 with a three-year plan to boost manufacturing and training capabilities at its headquarters in Bünde, East Saxony.
Matt Phillips, Head of UK Operations at Rotpunkt says, “We are keen to keep moving forward to celebrate our centenary in business in 2030, with a multi-million euro investment in our site at Bunde which will increase the size of the factory and create a new showroom and training centre, so that we can display the full variety of our extensive product range. We are also enhancing C-parts production at our plant at Getmold. We want to ensure that our workforce have state-of-the-art equipment which is above and beyond the recommended safety requirements.”
Matt explains, “Our people are our greatest asset, so we want to take of them. For example, we have already invested in wearable tech and equipped our dispatch team with exoskeletons to support them during their most physically-demanding tasks. At Rotpunkt, we are committed to growing our automated and manual capabilities in tandem, so we can best serve our markets. The majority of our production is exported from our headquarters in Germany, with international sales representing around 80% of our revenue. The British market is a strong sources of growth alongside France, Scandinavia, Belgium and Germany.”
Rotpunkt will be family-focussed in more ways than one as it continues its eco-friendly expansion strategy in 2021 – alongside creating cutting-edge kitchen-living solutions for the 21st century family, the driving force behind the brand’s success is the ‘Rotpunkt family’ which comprises all the brand’s suppliers worldwide.
Matt Phillips, Head of UK Operations at Rotpunkt says, “We strive to make every client feel part of the Rotpunkt family with our excellent customer service. That is the secret to our continued success. We pride ourselves on our attitude, our ability to establish and maintain positive relationships with the people we are working with, and our understanding of their needs and requirements. Our team in the UK is extremely positive, approachable and personable – we have a strong ‘can do attitude’ and I believe that this upbeat and resourceful vibe is palpable in the showroom, so that end users can get a flavour of our energy and dynamism.”
Going into 2021, Rotpunkt will be delighting retail customers with a brand new collection of furniture and bold new storage solutions to optimize space and highlight the kitchen’s central place in the home. “Alongside our statement designs for the kitchens of tomorrow, we will continue to treat sustainability as a matter of high importance and convey this message to our target audience so that they can see how carbon-free manufacturing process works and that we are doing our utmost,wherever possible, to protect the environment,” Matt explains.
“At Rotpunkt, success is measured not only by growth in turnover, but also by levels of customer satisfaction and customer loyalty. We find that the depth and breadth of our product range is a key driver of growth. End users are very keen to take advantage of the flexibility of our range, showing an interest in a lot of different products that are available to them. It also helps that rather than going for mainstream options, we can provide our customers with tailor-made solutions, which wepromotes the ‘power of possibilities’ and a high degree of individual design elements and style,” Matt concludes.
Matt and the UK team will keep delivering the Rotpunkt difference in 2021, after winning a trio of hotly contested/highly sought after awards for product innovation and corporate responsibility from the KBB industry in 2020, reflecting the high esteem the brand is held in by its peers in the KBB industry and specialists in the design world.
For further information, please contact Rotpunkt UK as per below via email matt.phillips@rotpunktuk.com or visit rotpunktkuechen.de/en/