Zebra Design Shake Shack’s New Shack in the Centre of Oxford

Designed by Zebra, Shake Shack opened its doors to a new Shack in Oxford on Monday 18th December at 12.30pm. Shake Shack Oxford is set over three floors, with a prime location on Cornmarket Street, a major pedestrian shopping hub in the city’s historic centre. 

Playing with a natural colour palette, the interior is inspired by Oxford University and its ‘Dreaming Spires’ The college buildings range from medieval to modern, but most are made up of interlinked quadrangles (courtyards), with a porter’s lodge controlling entry from the outside. This Shack will recreate the gateways and the sequence of different spaces that makes customers enjoy different experiences and feel connected to Oxford’s college culture.

With the restaurant spanning over three floors, Zebra wanted to ensure the Shack has a different colour palette and mood for each area. The first one, on the ground floor, will have a natural and soft palette to recreate the feeling of being in a courtyard. On the first floor there will also be areas reminiscent of college ‘reading rooms’ which will have the pastel colours found in some college libraries, and the wall texture will representing the books’ silhouettes. Warm tones have been used across the other floors to create a more inviting look and feel.

Lee Roberts, Creative Director of Zebra, says: “Shake Shack Oxford is another example of Zebra’s approach to create compelling spaces that truly connect brands to the wider towns and cities they occupy. Each location is designed to reflect the local community it serves, taking design cues from local environment to craft unique gathering spaces for guests, creating a sense of place.”

Artwork by Ellie Fryer, a contemporary illustrator and muralist, will feature on the walls with unique illustrations taking influence from the rich historical and mythical tapestry surrounding this celebrated city.

See link to visuals: https://www.dropbox.com/scl/fo/7rb0bltsvpzyk15zqo0kc/h?rlkey=ypc362s0sk19qet9trg56xi4z&dl=0