New CEO catapults RedBook into transformation year

In October 2021, luxury property consultancy RedBook, appointed Tom Adams as its new CEO.

Tom joined the business with a vision to position RedBook as the leading global, end-to-end property agency with a prestigious reputation for being the one-stop shop for best-in-class, curated introductions. Within just six months, Tom is already making considerable headway in making this vision a reality and has expanded the team with the appointment of a new Property Director.

Tom’s keen entrepreneurial mindset and commercial insight led to him founding the British Game Alliance (the BGA), the UK’s official marketing board and regulatory board for the game meat industry, which built upon the experience he gained as Sales Director of GunOnPegs and as Property Consultant at Quadrant Property Management.

Tom’s capability for leading transformational business growth, alongside his passion for setting and surpassing ambitions business goals, means he is well placed to propel RedBook forward at a rapid pace. This expertise, coupled with the industry knowledge and connections of RedBook’s Founding Director, Sandy Mitchell, firmly equip the agency to deliver excellence.

Tom’s keen entrepreneurial mindset and commercial insight led to him founding the British Game Alliance (the BGA), the UK’s official marketing board and regulatory board for the game meat industry, which built upon the experience he gained as Sales Director of GunOnPegs and as Property Consultant at Quadrant Property Management. Tom’s capability for leading transformational business growth, alongside his passion for setting and surpassing ambitions business goals, means he is well placed to propel RedBook forward at a rapid pace. This expertise, coupled with the industry knowledge and connections of RedBook’s Founding Director, Sandy Mitchell, firmly equip the agency to deliver excellence.

Sandy Mitchell commented: “RedBook had been looking for the ideal CEO for a while and, following a surprisingly busy 2020, Tom came along as the perfect candidate. He has a fantastic background in the luxury world, entrepreneurial flair and impeccable business acumen that will drive RedBook’s growth and our plans for the future. If anyone is wondering what Tom’s arrival means for my involvement in RedBook, I am even more committed to it than I ever was. For me, it’s fantastic to have more energy and brains in the business, enabling me to realise long-held ambitions for RedBook. Hiring at a senior level is going to free me up to spend more time with our wonderful clients and partners.”

RedBook prides itself on exclusively collaborating with the very best. This extends to not only its partners and approved consultants, but also to its team. As such, following an extensive recruitment process, Toby Downes has joined RedBook as Property Director.

Toby has accrued over 15 years’ experience working for three top London estate agencies and joins RedBook from Savills, where he was an Associate Director. In this role, he was part of the Super Prime Residential team, working in development and sales with properties at the very top of the market in Mayfair, Belgravia, Knightsbridge and Chelsea. He proudly holds the record for the highest price per square foot achieved in Marylebone.

CEO, Tom Adams noted: “Toby’s deep understanding and limitless passion for the prime property market, alongside his own little black book and international network, will help RedBook increase its involvement in high value projects as well as ensuring we continue to deliver the ultimate in service. Adding Toby’s expertise to the team really strengthens our new end-to-end offering that supports our clients right through from pre-purchase to aftercare.”

Justin Marking, Head of Global Residential at Savills, adds: “Toby will be a fantastic asset to the RedBook team, his knowledge of the property industry and wide contact network will serve the business well. Savills looks forward to continuing its close working relationship with RedBook.”

For further information, please visit www.redbookagency.com