With plans to increase its marketing in 2021 Unidrain appoints new project manager

Leading Danish design company, Unidrain has engaged Lisbeth Smed Nissen as their new marketing project manager.

Unidrain known for their award winning, elegant line drains, have been looking to expand their marketing team for a while. 2020 ended with a positive note as Unidrain appointed Lisbeth Smed Nissen as their new marketing project manager. Her responsibilities include the marketing for all of Unidrain’s products in addition to their B2B and B2C marketing activities.

Industry background

Lisbeth has worked in marketing for 16 years, with responsibility for customers such as the plumbing wholesaler Brødrene Dahl, part of Saint Gobain Distribution Denmark a leading distributor of products and solutions in the construction sector. Until recently she was Marketing Manager at the paint manufacturer Flügger A/S so Lisbeth is familiar with all sectors of the building and design industry.

“There are a great many parallels between my previous jobs and this one and I’m delighted
to be able to use this knowledge in my new position. I have over 20 years of experience in marketing and I look forward to bringing this expertise into play at Unidrain. My main tasks will be to develop and run a wealth of exciting projects, campaigns alongside other marketing activities,” says Lisbeth Smed Nissen.

Focus on product marketing and exports

“Lisbeth will be focussing on product marketing and exports to our international markets” said Kim Maretti, Unidrain’s Chief Marketing Manager “ Her previous experience means she already has a good understanding of our industry and we are delighted to have her on board as a new member of the Unidrain team.”

“I’m really looking forward to working with – and becoming part of – the stylish and exclusive Unidrain brand; getting to know the brand, its wide range of products and to work in conjunction with all customers, installers, architects and interior designeres” concludes Lisbeth Smed Nissen.

Unidrain: Established in 2003 this design company has gone from inventing the linear floor drain to creating a leading international brand, spreading Danish design ethics and Nordic minimalism to the rest of the globe. From five star hotels in the Maldives, to the Award winning Herman K in Copenhagen Unidrain products and accessories play a key role in the look and feel of the most stylish bathrooms on the planet.